News Flash: Traditional Home and Lonny Partner to Launch “Trad Home”
Have you heard the news about Trad Home? I’m pretty excited about it! If you don’t know what I’m talking about, last week WWD announced that Traditional Home and Lonny magazine founders Michelle Adams and Patrick Cline are partnering up to create this spin-off digital shelter magazine aimed at a “younger generation of design lovers”. The partnership will marry Traditional Home’s established brand name and timeless aesthetic with Lonny’s expertise in appealing to a younger, hipper audience which I think will result in a beautifully produced publication. Trad Home will release two issues next year in May and September. What I also find interesting about this whole partnership is that Traditional Home’s relatively new publisher used to be the former Publisher of Domino! Coincidence? I think not! Anyway – There have been so many new online magazines popping up left and right…are you starting to get sick of them? Will you be logging on to read Trad Home? I know I will!