The premiere issue of Trad Home will hit virtual newsstands in April
Earlier this week I attended an exclusive dinner hosted by Traditional Home publisher Beth Brenner and Lonny editor-in-chief Michelle Adams who assembled a group of notable designers and industry influencers at Freemans to introduce the top 20 “New Traditional” designers to watch in 2011. The top 20 will be featured in the March issue of Traditional Home as in years past, while the inaugural issue of Trad Home (the digital Traditional Home/Lonny spinoff) will feature more extensive coverage of each of the designers and their work. Below is a look at the esteemed roster of this year’s young traditional designers to watch and if you’re interested in seeing a few fun photos from the Trad Home dinner check out this post from StyleBeat. Congratulations to all of the designers who were nominated!
Sara Gilbane – Sara Gilbane Interiors
Sasha Adler + Lauren Gold – Nate Berkus Associates
Lisa Sternfeld – Studio LSID
Jeff Andrews – Jeff Andrews Design
Jayne + Joan Michaels – 2 Michaels Design
Jamie Herzlinger – Jamie Herzlinger Interiors
Erika Powell – Urban Grace Interiors
Heidi Bonsteel, Michele Trout + Jill Hall – Bonsteel Trout Hall
Amanda Malson & Jolene Ballard – Domicile Interior Design
Tom Delavan – Tom Delavan Interior Design
Suysel dePedro Cuningham + Anne Maxwell Foster – Tilton Fenwick
Nicki Clendening + Calie Jenschke – Scout Designs
Ryan Korban – Ryan Korban Interior Design
Ron Marvin – Ron Marvin Design
Robert Passal – Robert Passal Interior & Architectural Design
Patrik Lonn – Patrik Lonn design
Nina Freudenberger – Haus Interior
Amy D. Morris – Amy D. Morris Interiors
Megan Rice Yager – Megan Yager Design
Kim Winkler – Westbrook Interiors
2010 was quite a year in the world of interior design and shelter media. From the retirement of America’s preeminent interior designer and the rise of digital shelter publications to the magazine masthead changes that rocked the design community, these were the industry’s biggest stories that made headlines in 2010.
1. The Legendary Albert Hadley Retires
After 60 some years working as an interior designer, Albert Hadley, also known as “The Dean of American Decorating”, retired in the Fall leaving behind a lasting legacy in the design world.
2. Stephen Drucker Leaves House Beautiful to Helm Town & Country
In April, the shelter magazine world was shaken up when Stephen Drucker – then Editor-in-chief of House Beautiful – announced he would be departing HB to take over Town & Country. Meanwhile, Town & Country’s Pamela Fiori took on a more broad-based Editor at Large role to work on books and other special projects.
3. Newell Turner Appointed Editor-in-Chief of House Beautiful
When Stephen Drucker stepped down at House Beautiful, the magazine’s Style Director Newell Turner stepped up to take the top spot as Editor-in-Chief.
4. Dara Caponigro Appointed Editor-in-Chief of Veranda
Also in April, former Domino Style Director Dara Caponigro was named Editor-in-Chief of Veranda, succeeding Lisa Newsom. Since Caponigro took over Veranda has never looked better!
5. Paige Rense Retires After 40 Years at Architectural Digest
In June, Paige Rense Noland, who spent 40 years at Architectural Digest and was the magazine’s top editor since 1975, announced her retirement at age 81 leaving everyone speculating who would take over her position.
6. Margaret Russell Leaves Elle Decor, Becomes Editor-in-Chief of Architectural Digest
Two months after Paige Rense revealed she was retiring it was announced that Margaret Russell would become AD’s Editor-in-Chief. That was a shock to many since Margaret Russell wasElle Decor, having been at the magazine since 1989, plus the publication was thriving. Russell’s keen eye and fresh point of view was much needed at the once dull AD. Michael Boodro ended up replacing Russell as Editor-in-Chief of Elle Decor by the way. (He was formerly Executive Editor).
7. The Nate Berkus Show Hits The Air
This September, cutie pie decorator and frequent Oprah Winfrey Show contributor Nate Berkus launched his own syndicated daytime talk show, giving decor obsessed fans across the America a much needed daily dose of design. The show is currently averaging around 1.2 million viewers per episode.
8. The Wall Street Journal Hires Deborah Needleman
After more than a year of laying low and enjoying a life of “heavenly housewifery,” former Domino Editor-in-Chief Deborah Needleman went back to work after being appointed Editor-in-Chief of WSJ Magazine – the Wall Street Journal’s glossy lifestyle magazine – and was also assigned to oversee the paper’s weekend “Off Duty” section. She has since hired several ex Domino staffers to join her team and all eyes are on WSJ to see how Needleman’s influence will take shape.
9. The Oval Office Redesign by Michael S. Smith is Revealed to Mixed Reviews
Before President Obama was even inaugurated, it was announced that California interior designer Michael Smith had been tapped to re-design the private quarters and a few public spaces of the White House. Decor lovers across America looked forward to seeing the newly designed spaces and we caught our first glimpse in September when Smith’s re-design of the famed Oval Office was revealed. The result was dubbed “The Audacity of Taupe” by The New York Times.
10. Lonny Magazine Turns One
Lonny, the pioneer of online shelter magazines, celebrated its one year anniversary in October. Lonny has been a hit with readers as well as advertisers and even the print publications are looking at the online magazine with a slightly jealous side eye. With millions of page views per month, ad dollars rolling in and cash infusions by venture capitalists to help fund it’s growth, Lonny is a bonafide success story that’s leading the pack in a whole new era of digital publishing for shelter media.
11. A Lonny Competitor Emerges, Several Online Shelter Magazines Follow
In September, Rue Magazine emerged as the first real competitor to Lonny, generating a ton of buzz on the design blogs and huge fan fare outside of the blogosphere including well-attended launch parties in New York and San Francisco. And so the trend of bloggers-turned-editors ensued as we also saw the launches of Australian based Adore Home Magazine and Ivy & Piper. Several other US based bloggers partnered up to announce the launches of High Gloss and Matchbook magazines both of which will debut online later this month. Even the print media wants in on the action as Traditional Home announced that it’s partnering with the founders of Lonny to create a younger, hipper online-only spinoff called Trad Home. 2011 will surely be an exciting year for digital shelter magazines!
12. Emily Henderson Wins HGTV’s Design Star, Gets New Show
In January, LA based prop stylist Emily Henderson started a blog. In her very first post she declared that 2010 would be her best year ever and resolved to make radical moves that would change her life forever. By August a pilot episode of her own TV show called Secrets of a Stylist had aired on HGTV and the network quickly picked up 26 more episodes of the show which will begin airing in the Spring. Emily was the winner of HGTV’s Design Star where her quirky personality and serious style won over the show’s judges and viewers, earning her a prime time slot on HGTV. Not bad, huh? This year there will be a ton of bloggers trying out for the next season of Design Star so I’ll definitely be tuning in!
13. Curbed National Launches, Operation Dollhouse Ensues
Now this might not necessarily be a huge news story in the design industry, but in September real estate website Curbed launched a national edition focused on home and interiors and to promote the launch the site executed a highly publiczied “Operation Dollhouse” campaign that was sheer genius! Curbed sent empty dollhouses to 6 top shelter media outlets which included House Beautiful, Elle Decor, Architectural Digest, Dwell, Martha Stewart Living and Lonny. Their challenge was to decorate and photograph the house and let the readers of Curbed vote on the winner. Martha Stewart Living declined to participate and HGTV stepped up to fill the void. Operation Dollhouse was taken very seriously and each house was meticulously decorated. Of course all of the participating media outlets blogged about it as did a ton of other design bloggers who quickly spread the news of Curbed’s launch throughout the interwebs. A huge coup for Curbed and good quality decor merriment for the rest of us. Elle Decor was ultimately crowned the winner. In an interesting spin, Martha Stewart Living – who didn’t want in on the initial action – sent Curbed some holiday cheer just a few weeks ago when it submitted a sugarplum fairy inspired Christmas dollhouse covered in candy! Better late than never!
Tags: Albert Hadley
, Dara Caponigro
, Deborah Needleman
, Emily Henderson
, Margaret Russell
, Michael S. Smith
, Nate Berkus
, Newell Turner
, Paige Rense
, Stephen Drucker
Have you heard the news about Trad Home? I’m pretty excited about it! If you don’t know what I’m talking about, last week WWD announced that Traditional Home and Lonny magazine founders Michelle Adams and Patrick Cline are partnering up to create this spin-off digital shelter magazine aimed at a “younger generation of design lovers”. The partnership will marry Traditional Home’s established brand name and timeless aesthetic with Lonny’s expertise in appealing to a younger, hipper audience which I think will result in a beautifully produced publication. Trad Home will release two issues next year in May and September. What I also find interesting about this whole partnership is that Traditional Home’s relatively new publisher used to be the former Publisher of Domino! Coincidence? I think not! Anyway – There have been so many new online magazines popping up left and right…are you starting to get sick of them? Will you be logging on to read Trad Home? I know I will!
The October/November issue of Lonny hit virtual newsstands on Sunday and I am super psyched because yours truly graces its coveted pages! Just after the Celerie Kemble cover story, you’ll find me and my top 10 style picks on page 257 as the magazine’s grand finale “Blogger Style” feature! This issue also marks Lonny’s 1 year anniversary and I have to say, its the magazine’s best issue yet! The Lonny team pulled out all the stops in celebration of its 1st birthday, bringing us inspiring interiors from design stars like cover girl Celerie Kemble, Lulu deKwiatkowski, Ruthie Sommers, Palmer Weiss, John Robshaw, Eddie Ross and more. Congratulations to Michelle, Patrick and the entire Lonny team for an amazing issue and all of your success during your first year! And a huge thanks to Michelle, Ellie, Shawn and Isa for including me in this issue and working to produce such a fabulous story that I am extremely proud of!
Below is a look at some of the gorgeous interiors you’ll see in Lonny’s latest issue. You can read my feature here and click here to visit view the entire magazine!
Interior designer Celerie Kemble’s New York City Apartment (Which has an insanely beautiful and envy inducing view of Central Park!)
A bachelor pad project by LA based designer Ruthie Sommers
The master bedroom in textile designer and artist Lulu deKwiatkowski’s chic LA home
The stylish San Francisco home of designer Palmer Weiss
Textile designer John Robshaw’s eclectic country home in Connecticut